knife & luck


knife & luck are two things we carry on us at all times...

...the former for hard work and the latter in hopes that hard work will pay off.

Headquartered in Atlanta, Georgia with a small office in Brooklyn, knife & luck is an award-winning full-service advertising shop with a focus on film, print and out of home, branding & design, social and pr activations.

Our agency specializes in ideation, all the way through final creation and production. Whether you’re a small business owner or large Fortune 500 Company, we’re here to help. We bring extensive experience and professionalism to every project and customize our support to your brands needs.


Get in touch

We at knife & luck know that finding the right people to represent your brand is a choice not to be taken lightly. That’s why we offer free consultations to walk you through your needs, the scope of your goals, and your budget.






Roy Torres

Roy started his career in New York as an advertising art director…Y&R, Droga5, Anomaly, Grey…blah blah. He’s won lots of awards and has been on lots of film productions for global brands like Land Rover, Converse, Keurig, Toyota…blah blah blah. He’s now a Director and works on commercials and narrative. Loves comedy, loves style and loves to break all the rules.



executive producer

Matt Schlichter

12+ years of experience in production, post production, and creative work. From large scale big name agencies to boutique production companies. Specializing in Producing and Post Producing. Also video editing and videography, photography and technical experience. Full up commercial work, music videos, features and short films, photography shoots, VR, and BTS.

Belief in hard work, creativity, pleasing clients, and enjoying the company of coworkers. Always patient, always flexible, always with humor, always with style.